Do What You LovE
Love What You Do

Hi I’m Alvin, husband, father, biker, creative & business consultant, lover of cheeseburgers, coffee & Leica cameras

‘Your work inspires me and reminds me to not take what I am passionate about for granted.’

- Former work colleague who thought I was crazy when I bought my first Leica; now one of my biggest fans

Hi I’m Alvin, husband, father, biker, creative & business consultant, lover of cheeseburgers, coffee & Leica cameras

After spending 20+ years in advertising as an account, strategic & business leader, I now find myself scratching that photographic itch in a way I had never anticipated. I had not planned to become a photographer, but we only get one life and it just feels right, to be giving this my all. I find myself in the unique position having led businesses, creative strategies, client relationships, agency teams, production & execution of multi-million dollar campaigns as the “business guy,” while now becoming the “creative guy.” A bridge between the family photographer aimed at capturing real, genuine, beautiful moments, a portrait photographer capturing the true essence behind a gaze, and that commercial photographer executing against a hope and vision as personal to a client as his own family & children.

Overall, my intent is to work with passionate, real people who value all that we are fortunate to have. Because we’re in this together.